Selfridges are very soon going to
launch their up market lingerie line. The name is given as Triumph Essence
which is itself a very self explanatory name.
Leaded by the super model and very
cute looking Helena Christensen the campaign was a great hit. People really
like the show when models posed in the windows of Selfridges London.
The campaign will be one of its own kinds
as advertisement by posters and at the same time
Andrew Reeves, COO of Ogilvy Action
says that we believe in influencing the buying behavior by utilizing all the
possible potentials we have like promotional, digital and experience in
trading, right now we are using all the possible options we have from present
technology.
